The shelf is where media turns into measurable growth
90%
Consumers still shop at local stores.
3 of 4
Shoppers that will switch if their product is out of stock.
50%
Shoppers that switch brands for a better price.
$1B
Wasted media spend promoting items that are not available on shelf.
Platform
A live decision engine, tuned to the pulse of retail.
Gain clear visibility of shelf conditions across all retailers.
Retail shelf signals like price, promotion, in-stock, and distribution from major retailers are captured and analyzed each day.
10,000+ stores, 30+ banners
20M+ daily shelf signals
30+ product categories, FMCG
Spend where you convert best - and cut costs where you don't.
Proprietary Retail Advantage Scores provides the instructions on where best to spend - allocated seamlessly on Ad Platforms by AI-agents.
Deliver the right message, for the right place, at the right time.
Contextual ads using real-time shelf data targets consumers at or near their point of purchase.
Never lose a customer at the shelf again!
Reach Shoppers Near Their Point of Purchase
Data and DCO Partners
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Activating on premium omni-channel media
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How CPG teams win at the shelf with akru.ai
When a product is in stock, priced right, and ready to move, media activates locally to capture demand.
When it’s not, spend shifts - keeping every impression relevant to what shoppers can actually buy.
SHOPPER & RETAIL MEDIA
Campaigns align with where the brand is competitive—availability, price, and presence.
Media continuously moves into markets where demand can be converted, not just created.
BRAND MARKETING & DIGITAL MEDIA
Shelf conditions are visible in real time—highlighting gaps in stock, distribution, and execution.
Teams can act early, protect launches, and focus effort where it drives the most impact.
SALES & TRADE MANAGEMENT
Run your next campaign with akru.ai inside
Full Visibility
Know what’s happening on the shelf—now, not later.
Continuous Optimization
Media stays aligned as conditions change.
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Cost Protection
Spend only where conversion is possible.
Get a snapshot of your brand's retail pulse
See what’s really happening on your shelf.
We’ll show you a live snapshot of one or more of your products across stores—side by side with competitors.
Product
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